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zarin taslima
Jun 29, 2022
In Welcome to the Forum
Home page Articles Technology 6 Ways to Strengthen Your B2B Content Marketing Strategy [Part 1] 6 Ways to Strengthen Your B2B Content Marketing Strategy [Part 1] Posted: 2020-12-16 Why is content marketing so important these days? This is because brands use content, which is not only engaging, but useful and educational for their customers. It's also a great way to keep customers engaged on their journey. Content marketing is a strategy that relies on emotion and feelings, which is why it is important in business, especially in B2B (business-to-business) Statistics show that the most successful B2B marketing teams spend 40% of their marketing budget on content marketing. If you want to be part of those successful B2B marketing teams, think about ways to straighten out your content strategy towards your B2B audience. In this article, we'll cover a few techniques that will help you improve your content marketing strategy and better connect with your audience. B2B vs. B2C Content Marketing Marketing strategies for B2B and B2C are company banner design quite different. B2B marketing strategy is designed for business or business. Whereas business-to-customer (B2C) is geared towards end users. We can summarize the main differences in the graph below: B2B vs. B2C Content Marketing B2B vs. B2C Content Marketing, Source HubSpot Let's focus on a few important points presented in the graph above regarding B2B marketing: B2B customers are focused on ROI. Customers want to be educated. Customers think of long-term solutions. When they buy, they focus on a long relationship with the companies. Get ready for content marketing trends in 2020 1. Inspire your customers by telling stories Every business has a story. If you don't have one, now is the time to start. Remember: why did you start your business, what problems did you encounter and how did you succeed. You can tell your brand mission, vision, values, and business goals through a good story.
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zarin taslima
Jun 29, 2022
In Welcome to the Forum
Affinity Designer is a revolutionary vector design software that since its launch in 2014 has accumulated the most prestigious awards in the sector, such as the Apple Design Award or the Windows Developer Award. But how does this alternative to Illustrator work? Ros ( @ros_vectors ) vector master and graphic designer specialized in data visualization and high-end presentation design teaches us in this tutorial the basic keys of Affinity Designer that you should know to get started with the software. You can watch the video below: 10 Basic Affinity Designer Keys for Beginners 1. Vector Design with Photoshop Elements Affinity Designer is an alternative to Illustrator that also has certain Photoshop elements. In addition to the typical functionalities Banner Design of vector design programs, there are others more focused on image editing, such as Gaussian blur, noise, adjustment layers and a small retouching workshop. Also, it allows you to precisely crop images with its cropping and selection tool. Affinity Designer Tutorial: The 10 Basic Keys for Beginners 4 2. It is compatible with the other formats Affinity Designer allows you to import the vast majority of vector and bitmap formats. It's useless for it to be a powerful program if it doesn't work well with existing formats and in this case the software more than complies. Affinity Designer Tutorial: The 10 Basic Keys for Beginners 6 3. Advanced export This program exports in multilayer and editable formats, such as psd or vector pdf. In addition, it incorporates an environment that allows you to export layers and sectors in different layers and batch formats.
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