I'll be honest with you now: if you're considering starting content marketing or "trying" to, and it's not working, here's something you need to realize. Content marketing is like a newborn. He needs a lot of care. A good content marketing strategy requires care, attention, and a lot of patience. He needs perseverance. It's not short term. (And I have a two-year-old, so I know what I'm talking about.) Content marketing is not a silver bullet to the problems your brand or business is facing. On the contrary, it takes time to see a return on content marketing efforts and we've seen too many companies that don't want to wait for the return.
Why Content Marketing Isn't a Quick fax list Fix or Overnight Success Content marketing is huge for business and sticking to it is vitally important to see results. If you're not convinced that content marketing is something to nurture and invest in, some things may need to change for you. Let's define them. Why There Are No Shortcuts To Content Marketing | SEJ Tip #1: Why Your Content Marketing Is Failing For many businesses, their content strategy is to occasionally post to their blog or quickly type up a Facebook post in hopes it will be shared. These are the same companies that expect high returns for their small, rushed efforts. Advertising Continue reading below Content marketing doesn't work that way.
This requires constant content generation and planning, as well as a strategy implementation process. This is why many businesses fail at content marketing. Firms fail to globally internalize their strategies. The strategy is not . Too many companies only go so far as to plan big goals that can be achieved by the end of the year, or even the quarter, instead of carefully tracking the steps to achieve those goals. So, at the end of that year or quarter, companies wonder why they failed with their strategy — and it's because they never really had one to begin with. Tip #2: A process will help you achieve a goal I've said it before, but I'll say it again: content marketing is not a shortcut or a silver bullet.